Mason and Moon attended the 2012 ADDY® awards this past weekend and took home 4 silver, 6 bronze and 2 ADDY® awards!
 
Congratulations to our clients for their award-winning advertising:
Parade of Homes
Subway® Restaurants
Thunderbird Casino
Kids 1st Pediatric After Hours Clinic
Potter’s Clay Racing

We can’t wait to get going on more ADDY®-worthy stuff!

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Best Special Event Material

Award: Silver Award
Advertiser: Central Oklahoma Home Builders Association
Title: Parade of Homes Plan Book
Credits: Team Mason and Moon

Award: Bronze Award
Advertiser: Potter’s Clay Racing
Title: Bonneville Speed Week
Credits: Team Mason and Moon

PRODUCT OR SERVICE
Campaign

Award: Silver Award
Advertiser: Subway
Title: 450 Calories or Less Meals
Credits: Team Mason and Moon

POINT-OF-PURCHASE
Campaign

Award: Bronze Award
Advertiser: Subway
Title: Any Footlong for $5 after 5
Credits: Team Mason and Moon

SPECIALTY ADVERTISING
Apparel

Award: Bronze Award
Advertiser: Thunderbird Casino
Title: No Bluffing T-shirt
Credits: Team Mason and Moon

Award: Bronze Award
Advertiser: Subway
Title: HallowZOOeen T-shirt
Credits: Team Mason and Moon

Award: Bronze Award
Advertiser: Subway
Title: Midnight Streak Run Subway Team
Credits: Team Mason and Moon

REGIONAL/NATIONAL
:30

Award: Silver Award
Advertiser: Subway
Title: Toasted Grilled Cheese
Credits: Team Mason and Moon; RK-1 Productions, Production; Brian Winkeler, Robot House Creative

REGIONAL/NATIONAL
:60 or more

Award: ADDY® Award
Advertiser: Subway
Title: Toasted Grilled Cheese
Credits: Team Mason and Moon, Team Mason and Moon; RK-1 Productions, Production; Brian Winkeler, Robot House Creative

NATIONAL REGIONAL RADIO
Campaign

Award: ADDY® Award
Advertiser: Subway
Title: Toasted Grilled Cheese
Credits: Team Mason and Moon; RK-1 Productions, Production; Brian Winkeler, Robot House Creative

REGIONAL/NATIONAL
Consumer
 
Award: Silver Award
Advertiser: Subway
Title: Toasted Grilled Cheese
Credits: Team Mason and Moon; McNeese Media, Production; Rk-1 Productions, Production

ELEMENTS OF ADVERTISING
Logo
 
Award: Bronze Award
Advertiser: Kids 1st Pediatric After Hours Clinic
Title: Kids First Logo
Credits: Team Mason and Moon

Welcome Eden Nicole to the M&M family!
Congrats Stephanie & Darryl on your beautiful baby girl!

Subway Restaurants and Frontier City/White Water Bay have raised nearly $5,000 this summer for injured Oklahoma City Police Officer, Chad Peery. The promotion is expected to pick up even more steam during Frontier City’s popular Halloween event, FrightFest, which is scheduled October 1st through October 31st.

New discount coupons for FrightFest will soon be available in 164 Oklahoma City Subway Restaurant locations. When a discount coupon is redeemed at the park, .50 cents will be donated to the Chad Peery Fund.

“SUBWAY® restaurants is committed to supporting their local heroes. This was a situation where one of Oklahoma City’s finest risked his own life to save others. We hope the community will rally behind this effort to help show our gratitude to Officer Peery and his family,” says Keith Wolfe, Oklahoma City SUBWAY® restaurant Board Chair.
The new FrightFest coupon is for a savings of $8.00 off an adult general admission ticket up to six tickets. The coupons are not valid with any other offer. 

Officer Peery was injured on February 15th while assisting staff at an Oklahoma City dining establishment escort several belligerent men outside. Officer Peery is currently undergoing extensive treatment for his injuries. He is married with four children.  He, his wife, children, and all of his family are facing a long-term, possibly lifelong, struggle, both emotionally and financially.

The SUBWAY® restaurant chain is the world’s largest submarine sandwich franchise, with more than 32,000 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. For more information about the SUBWAY® restaurant chain, please visit www.subway.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

JARED FOGLE SCHEDULED TO VISIT OKLAHOMA CITY
Fogle to announce winners of OKC Weight Loss Challenge

OKLAHOMA CITY, OK – SUBWAY® Restaurants spokesperson, Jared Fogle, will be in Oklahoma City Friday, August 12th through Saturday, August 13th to announce the winners of the Oklahoma City Weight Loss Challenge, presented by SUBWAY Restaurants. Jared will also meet with elementary students on the importance of eating healthy and exercising and he will tour OU Children’s Hospital’s, The Zone.

It has been thirteen years since Jared, the man who inspired America to eat healthy, first embarked on his weight loss regimen. After sticking to his self-prescribed diet of SUBWAY® Restaurant sandwiches for almost one full year, Jared lost a whopping 245 pounds. Thirteen years later, he maintains a healthy weight, juggles a career of motivational speaking and media interviews and still finds time to eat at SUBWAY® Restaurants.

The Oklahoma City media is invited to interview Jared either live in-studio or at OU Children’s Hospital. There will also be opportunities to gather b-roll of Jared working closely with students at event sites. Jared’s schedule is listed below. If you have any questions, please contact Melissa Richey at 607-6226.

Friday, August 12th

10:30 a.m. Presentation at Tinker Elementary School

2:00 p.m. Presentation at Grove Valley Elementary School

Saturday, August 13th

11:00 a.m. Presentation with Oklahoma’s Fit Kids Coalition at the Downtown YMCA

1:30 p.m. OU Children’s Hospital “The Zone” Tour

9:30 p.m. OKC Weight Loss Challenge Winners Announcement

10:30 p.m. Midnight Streak Run Kickoff

The SUBWAY® Restaurant chain is known throughout the world for offering a healthier alternative to traditionally fatty fast food with 6 subs under 8 grams of fat or less. The SUBWAY® Restaurant chain is the world’s largest submarine sandwich franchise, with more than 29,000 stores in 86 countries. Headquartered in Milford, Connecticut, the SUBWAY® Restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. For more information about the SUBWAY® Restaurant chain, visit www.subway.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY® Restaurants in Springfield Raising Funds for Grief Support Programs

Springfield, MO – SUBWAY® restaurant is a proud sponsor for Lost & Found Grief Center’s memorial activity to raise funds for families who have lost loved ones. The community wide event will be held on May 26th at Jordan Valley Park.  A 5k run and walk, as well as a balloon release will take place to remember lives that are missed. This year’s event will be celebrating Lost & Found’s 10 years of support to Southwest Missouri.

“SUBWAY® is honored to come together with the Springfield community and the Lost & Found Grief Center to celebrate lives that have been lost. We feel like this is a great way to raise funds for grief programs that help families get through these difficult times,” says Melissa Richey, Public Relations Director at Mason and Moon Advertising.

Pick-up and sales for the environmental friendly balloons will begin at 5:45 p.m. on May 16th. The release will be at 6:30 p.m., with the 5k run/walk will start at 7 p.m.

All proceeds will benefit grief support programs that will be available with no charge to families who have had a death in their family.

The Subway® restaurant chain is the world’s largest submarine sandwich franchise, with more than 32,000 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. For more information about the SUBWAY® restaurant chain, please visit www.subway.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

SUBWAY® RESTAURANTS, JARED FOGLE AND MAYOR MICK CORNETT LAUNCH 12 WEEK WEIGHT LOSS CHALLENGE

Oklahoma City – Jared Fogle with SUBWAY® restaurants is joining forces with Oklahoma City Mayor Mick Cornett in his fight against the obesity epidemic by launching the 2nd Annual Oklahoma City Weight Loss Challenge, presented by SUBWAY® restaurants. The contest, scheduled to begin April 22nd, will allow anyone in the Oklahoma City metro and outlining areas to track their weight loss through a 12 week period. Nine winners will be announced by Fogle during a scheduled event in August.

“Oklahoma City is experiencing a culture shift,” says Mayor Cornett. “This Weight Loss Challenge furthers that conversation and also continues our goal of losing weight as a community. This effort will give us another boost as we shed pounds and choose healthier lifestyles.” “Eating healthy and exercising obviously helped me lose 425 pounds almost 13 years ago,” says Fogle. “I am very excited to be apart of an event with Mayor Cornett that could possibly help someone else lose weight and eventually lead a happier, healthy life.”

HERE’S THE SKINNY
Participants are asked to register and weigh-in at any participating YMCA locations starting Friday, April 22nd through Monday, May 9th. The day the participant weighs-in marks the 12 week start of their weight loss progress. To be eligible to win participants must weigh-in 12 weeks after the initial weigh-in. Winners will be announced at the City Arts Center Midnight Streak Run on August 13th at 9:00 p.m.

PRIZES
Three winners will be chosen in each category: Total Weight Loss and Total Inches Lost. Prizes will include:

FIRST PLACE: $300.00 SUBWAY® Cash Card (worth 52 FREE lunches), $150.00 Gift Card to Academy Sports and Outdoors, Tissot Watch from Samuel Gordon Jewelers, Style Makeover from Schardein and Company and a gym bag/water bottle from Chesapeake

SECOND PLACE: $200.00 SUBWAY® Cash Card, $100.00 Gift Card to Academy Sports and Outdoors, $100.00 Gift Card to Samuel Gordon Jewelers and a gym bag/water bottle from Chesapeake

THIRD PLACE: $100.00 SUBWAY® Cash Card, $100.00 Gift Card to Samuel Gordon Jewelers, $50.00 Gift Card to Academy Sports and Outdoors, and a gym bag/water bottle from Chesapeake Participants of the Oklahoma City Weight Loss Challenge will receive a discounted registration rate in the Midnight Streak Run. Proceeds go towards City Arts Center to provide quality arts programming to the community.

The Oklahoma City Weight Loss Challenge will be supported by a local advertising campaign. Local broadcast will feature :30 second radio spots across all time slots. Additionally, the launch will be supported with social media, TV, and Public Relations. For more details visit www.okcweightlosschallenge.com.

The SUBWAY® restaurant chain is the world’s largest submarine sandwich franchise, with more than 32,000 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one Franchise Opportunity and the number one Global Franchise Opportunity in the 2010 edition of Entrepreneur magazine’s ‘Annual Franchise 500’ survey, an honor that the SUBWAY® chain has received 17 times in the past 23 years. For more information about the SUBWAY® restaurant chain, please visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

We at Mason and Moon were so honored to receive 5 awards at the 2010 OKC ADDY Awards Gala. Most of the staff attended and we all had a great time. We look forward to next year!

Regional or National TV – Single Consumer Outlets
Silver Award
Subway Restaurants BBQ Sandwich 30 second TV ad

Local Entry: Television – Best Use of Humor
Silver Award
Thunderbird Casino “Want Better Odds – Doctor”

Television: Single Local
Silver Award
Thunderbird Casino “Want Better Odds – Doctor”

Local Entry: The One That Got Away
Bronze Award
Subway Restaurants $2.49 Sub of the Day 30 second TV ad

Specialty Advertising: Apparel
Bronze Award
Bedlam Food Fight T-shirt

For the complete 2011 ADDY Winner’s Book, Click Here